Fizsco
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Fizsco *
Fizsco is a branding and packaging design project created for a school assignment focused on developing a canned beverage brand. Inspired by my Peruvian-American heritage, I imagined Fizsco as a modern hard seltzer infused with pisco, a traditional Peruvian liquor. The name combines “fizz” for the bubbles and “pisco” for the spirit, reimagining the classic pisco sour into something contemporary and shelf-ready. I created a full brand identity including the logo, paired typography, flavor icons, and custom can designs.
This was one of my favorite projects to date because it allowed me to explore my culture while applying playful, hand-drawn elements throughout the design. I illustrated each fruit by hand and incorporated visual references to Incan and Nazca line art for a modern take on traditional motifs. The four flavors are lime, passionfruit, mango, and chicha morada since they reflect the most-loved drinks I grew up around.