The ADHD Diaries
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The ADHD Diaries *
The ADHD Diaries is a branding project for a women-focused mental health program that supports those navigating ADHD. With only a name and a target audience to start from, I built a full brand identity from scratch. Including logo design, custom iconography, a cohesive color palette, and merch mockups. The goal was to create a playful, feminine, and meaningful brand that felt warm and relatable.
This project was such a joy to work on — I especially loved discovering the symbolism behind butterflies in neurodivergent spaces and combining that with a cat to represent curiosity, femininity, and distraction in a charming way. It was a rewarding creative challenge, and the final visuals were used in a school presentation.