Dunkin Donuts Mailer *
Dunkin Donuts Mailer *
For this project, I was tasked with selecting an existing brand and creating a foldable mailer that aligned with its established identity. I chose Dunkin’ Donuts, focusing on their bold and energetic style to design a promotional piece that felt authentic to their branding. My goal was to capture the brand’s recognizable color palette, typography, and playful voice while designing a functional mailer that could showcase seasonal offers and engage customers.
This project gave me valuable practice in working within strict brand guidelines while still making design decisions that balanced creativity with consistency. By treating the mailer as a real-world promotional piece, I was able to strengthen my layout design skills and gain experience in translating a brand’s personality into print collateral.